The marketing game is changing in 2020.
The days of putting a billboard up and getting immediate sales, are over.
The days of paying an influencer $10,000 to be in your video to double your sales, are over too.
The days of competing are over.
Yes that's right.
Today, I want to share with you our secret marketing strategies that we are using for our brands for 2020, so you can copy them and use them to crush it in your own business.
For marketing in 2020, we are focused on one question only:
"Where is the undervalued attention?"
That's right, "where is the under-valued attention currently in our market?"
Where is the organic reach. Where can we getter the maximum return on our investment.
Once we discover where that is....we quadruple down on it. We go all in.
Here is an example...
There was a time when Instagram was undervalued.
You could pay an Influencer with 1M followers $100 to post a photo, and they would get you 100's of sales.
Now that same Influencer is changing $10,000, and you are getting only a few sales.
Influencers on Instagram were under valued, by now are in general becoming over valued. You are paying too much, and getting only a small return.
We want places where we are paying too little, for a disproportionately big return.
In 2020, this is where we see the undervalued attention...
TikTok
Brand Collaborations
Genuine customer connections
Simple.
We are over investing in these areas. Quadrupling down.
...
And yes, before you ask, we are still doing Instagram, Facebook etc, but it's got getting the focus from us it used to.
Are we going to be right on our predictions every time? Of course not, but that is part of the game.
So what is the takeaway here?
Work out, for you, where is the underpriced attention for your business right now, and invest heavily in that.
Talk soon,
Geoff